Business Report On Balogne - Free Samples - Myassignmenthelp.Com

Questions: Discuss about theBusiness Report On Balogne. Answers: Introduction Balogne Pyt. Ltd. is a sugar product based company founded in 1965 in Mackay, Queensland by Louis Hape, a former cane sugar farmer. This company produces products such as Raw Sugar, White Sugar, Brown Sugar, Icing Sugar, Golden Syrup, Treacle etc. This company adopts a certain process to produce these products and distribute them to all over Australia. Recently because of Louis Hape retirement a new General Manager Ms. Erica Norris has joined Balonge. I as trainee business analyst presenting this document to help Ms. Erica to understand the Balonge better and improve its business process. Swim Lane Diagram Business process modelling is an important tool for managers and business owners of any organization. It is essential for smooth and focused functioning of a team to insure trackability and consistency. For a product base organization like Balogne Pyt. Ltd., processes are critically important from gathering raw material i.e. Sugar cane from farmers, process it step by step to get products and byproducts like Juice, Sugar Crystals, Brown Sugar, Syrup, Treacle etc. to deliver them in to all over Australia. Process modeling techniques like Swim Lane Modelling clearly describes step by step process of how Raw material is collected, processed and finally reached to its final destination. Use of Software tools - Software tools such as Microsoft Excel clearly shows data about sales and Profit-Loss. With the use of these kind of softwares managers and executives can easily see and make decisions on certain business related issues and problems. Here are the two graphs of sales Graph 1 Graph 2- We can see in graph 1 that percentage growth in earning of Golden Syrup is 81% and for the same period loss in Treacle is -5%. In swim lane chart we can see that Treacle is a further purified product of Golden Syrup. So, if we reduce the further purification of Golden Syrup, not only the production of Treacle will be reduced but also the production of Golden Syrup will be increased. By this way we can further increase the earnings from Golden Syrup and reduce loss from the extra production Treacle. We can easily see in the graph 2 that there is a growth in overall earnings of the company (it was $8,951,900 in 2014 and in 2015 it became $10,294,200). There is a growth of approximately 15%. Usability of Web 2.0 platform - Web 2.0 technologies have played a major role in the marketing of 21st century (Harrigan and Hulbert, 2011) and have made it possible for todays online consumer to have access to previously unknown sources of information in ways, scales and quantities never possible before (Constantin ides and Fountain, 2008). The notion of value co-creation has enabled the empowered, entrepreneurial, and liberated customers (Zwick et al., 2008) who take an active role in the value creation processes of business (Prahalad and Ramaswamy, 2004). Web 2.0 technologies can be a powerful lure for Balogne Pyt. Ltd. Inside an organization they bring more employees into daily contact at almost nil price because of their interactivity. This may encourage members to participate more actively and share their idea in a more effective way in a certain project. Web conferencing or Video Conferencing services such as Webex and GoToMeeting can be great service for internal communications. By using these kind of services official meeting can be less expensive and more fruitful. One side company can save expenses on travelling and lodging also time of travel can be saved. By using applications such as Skype managers can see live status of the field units. Through Global Positioning Systems (GPS) it has become very easy to trace the live location of the transporting vehicle. For external communication social networking platforms such as Twitter and Facebook could be very useful. These platforms have opened a completely new direction of marketing and customer satisfaction for any business. Now a day the reputation of any company more or less depends on these social networking platforms. The more a company have fan following on these platforms, it will be beneficial for the growth of that company. Conclusion Through this document I will suggest that production of three products White Sugar, Sugar Cubes and Treacle should be reduced as they have loss of 31%, 27% and 5% respectively in the financial year 2014 to 2015, as shown in the graph. The reduction in the production of these materials will not only decrease the loss but also it will increase the production of high growth showing materials such as Raw Sugar, Brown Sugar and Golden Syrup. Also I suggest the introduction of Web 2.0 based applications such as Video Conferencing, GPS, Skype for internal communication to increase productivity and lowering the expenditures. For external communications I will suggest to use social networking platforms such as Facebook, Twitter and YouTube as they are the current tools of effective marketing and customer relationships. By using these applications/platforms we can not only increase our customer database but also inform them time to time about our new products and offers. Reference HARRIGAN, P. HULBERT, B. 2011. How can marketing academics serve marketing practice? The New Marketing DNA as a model for marketing education. Journal of Marketing Education,20,1-20. CONSTANTINIDES, E. FOUNTAIN, S. J. 2008. Web 2.0: Conceptual foundations and marketing issues. Journal of Direct, Data and Digital Marketing Practice,9,14. ZWICK, D., BONSU, S. K. DARMODY, A. 2008. Putting consumers to work. Journal of Consumer Culture, 8,163. PRAHALAD, C. K. RAMASWAMY, V. 2004. Co-creation experiences: The next practice in value creation. Journal of interactive marketing,18, 5-14